As you know, I’m a copywriter. Generally, I write about relatively boring stuff using relatively boring language. But sometimes I have a chance to be a little more creative. And sometimes I get a little too creative—at least as far as my clients are concerned. Thus, the best line—so far—I ever got paid to write ended up getting cut before publication. But I like it so much, I had to share it with you.
The topic being discussed was a wine tasting/educational seminar, and the line went something like this:
Sure, you seem sophisticated sipping that glass of wine. But, if it came down to it, you’d have to admit you don’t know Shiraz from a hole in the ground.
I was pretty proud of myself when I thought of it, and even prouder when I googled and saw that only one other person in history had even had the same idea (and, personally, I think my construction of the joke is superior).
“Shiraz from a hole in the ground.” I’m awesome.