Lucky Soul are the best retro/twee, Spector-inspired, 60’s-style melody-masters I’ve found. And I think the secret to their appeal—in contrast to similar-sounding bands, like The Pipettes or Belle and Sebastian—is an unabashed sincerity.
With similar groups, they sing the sweet and simple songs, with handclaps and La La La choruses, but you get the feeling that the whole time they’re winking at you, as if to say, “Isn’t this so kitschy and ironic?” On Lucky Soul’s various EPs and fantastic album, The Great Unwanted, everything’s just laid out, with the emotional honesty of a unjaded teenager. It’s a universe where heartbreak is allowed to be devastating, and hope never fades into cynicism. Granted, too much of that stuff (i.e., optimism) could get tiresome quickly, but Lucky Soul maintains a delicate balance, staying sweet but never becoming saccharine.
And don’t get me wrong; I’m not bashing cynicism. I love cynicism (or, as I call it, “realism”). But sometimes a little flight of fancy is in order.
Plus, how can you not love a song with that bridge section?